building income
in the fringes of
motherhood
back in 2023 i had my first baby, and those three months of maternity leave were the hardest and most special of my life! then i went back to my full time job.
here's the part i didn't expect: i loved my career. but i'd find myself at my desk between tasks, jotting my salary on one side of a note and his childcare on the other, and the same truth kept staring back:
i was working full time, missing him all day, to basically break even.
that was the moment.
so i built the tools i wish i'd had at that desk: a calculator for your real take-home, worksheets for what childcare actually costs, a budget built for one paycheck, and an honest way to earn from home when you're ready.
i'm not here to tell you to stay home or go back. i'm here to hand you the math so you can decide, whatever your numbers say. and to cheer you on during this chapter of your life!
in the end, i want you to know your numbers, have a community of mamas to connect to, & enjoy your mornings with your baby.
nice to meet you, mama!
i'm calle, corporate girly turned sahm.
i spent eight years in corporate advertising and marketing as a senior social media manager, building the kind of campaigns big brands spend real money on. then i became a mom and wanted something different. not less ambition, just a life where my work fit around my family instead of competing with it.
what made the decision wasn't a leap of faith. it was finally doing the real math. that two-column note is where all of this began, and once i saw the true numbers, the choice was clear.
now i work as a freelance creative social media strategist, running instagram pages for businesses all over the country, entirely from home, in nap windows and snack breaks. and i want to hand you what i figured out: the systems, and the math, so you can build a business that fits your family and honors motherhood instead of asking you to choose. <3
the starter kit
the starter kit
for the mom who knows she wants to earn something of her own, but keeps getting stuck between "i have some ideas" and "here's the thing i'm selling."
maybe you've thought about freelancing.
or making a digital product.
or offering something you're already weirdly good at.
then you start thinking about what to charge, whether anyone would pay for it, how much time it'll take, which idea is "best," and whether you should research approximately 46 more options before committing to anything.
and somehow you're still sitting there with a bunch of ideas and nothing another person can actually buy.
the sahm income starter kit is where you stop circling and build one real offer.
you'll work through the decisions in order, so you're not trying to figure out your income goal, available time, business model, offer, price, and entire future simultaneously.
inside, you'll figure out:
how much monthly income would actually make a difference in your life
what kind of work fits the hours and attention you have in this season
whether client work or products make more sense right now
which of your ideas gives you the strongest starting point
what specific thing you're going to sell
who it's for and what they're actually getting
what starting price makes sense
what needs to happen over the next 30 days to get your offer out into the world
you'll even score your possible paths against your actual life instead of choosing based on which business model looked cutest on somebody else's instagram this morning.
because you aren't choosing what you'll do forever.
you're choosing one thing you can test.
by the last page, you'll have something to sell.
not a vague "i think i want to start a business."
not a notes app full of possibilities.
an actual offer with a price on it and a plan for getting it live.
that's a very different place to wake up tomorrow morning.
this is for you if...
you already know you want to earn money from home, and you're ready to move past collecting ideas.
you want help making the practical decisions between "maybe i could..." and "this is what i'm selling."
and whatever you choose needs to fit around your real life, not a fictional workweek where nobody interrupts you for three consecutive hours.
what you'll get
a 20-page digital workbook that walks you through:
choosing a meaningful monthly income target
auditing the hours and working conditions you actually have
comparing possible income paths
choosing the best-fit starting point
turning that direction into one specific offer
setting a starting price
mapping the next 30 days
no funnels. no team. no elaborate business infrastructure required before you've even made the first sale.
start with one offer. put a price on it. give someone the opportunity to buy it.
a kit for the mom who doesn't have spare hours, just spare minutes.
you don't need more hours, girlie. you need a plan that fits the ones you already have!
the sahm income roadmap is a gentle, five-chapter path from "i think i want this" to a real offer you can actually sell.
built for nap windows and after-bedtime. no experience needed. it’s time for a career in the fringes of motherhood. <3
more from the soft wealth mama
for the mom with something to sell who is deeply over waking up and asking, “what should i post today?”
you already have enough decisions to make before 9am.
your instagram content does not need to be another daily emergency.
10 claude prompts to batch 30 days of content helps you use claude to plan and write a full month of instagram content around the business you actually have — whether you sell products, services, or several things because apparently one income stream wasn't enough excitement for us. 😌
and these aren't 10 disconnected prompts that spit out a pile of “educational carousel” ideas and wish you luck.
you'll use them in order, in one claude conversation, so each prompt builds on what claude already knows about your business, buyer, offers, priorities, voice, and sales goals.
by the end, you'll have a 30-day content plan that tells you:
• what you're posting
• what you're saying
• what you're filming
• what text goes on screen
• what the cta is
• why that post exists at all
because the goal isn't to make 30 posts so you can say you made 30 posts.
it's to create a month of content that helps the right people recognize themselves, understand what you sell, trust you, want it, and actually have opportunities to buy — without turning content creation into your second full-time job.
what's inside
01 — teach claude your business
give it the context it needs to stop handing you content that could belong to literally anyone.
02 — build your 30-day sales psychology strategy
decide what each piece of content needs to accomplish before you start writing it.
03 — create your 30-day content calendar
map out a realistic mix of reels, carousels, static posts, and stories.
04 — batch your reels
get the hooks, filming plans, scripts, captions, and ctas so you're ready to film instead of interpret.
05 — batch your carousels
write every slide before you open canva. as nature intended.
06 — batch your static posts
use simple photos and let the caption do its job.
07 — batch your selling stories
create story content that supports the month and gives people regular opportunities to buy.
08 — find the sales gaps
catch too much education, weak desire, missing proof, repetitive messaging, awkward ctas, and not enough actual selling before you spend your time creating everything.
09 — make your 1-day batching checklist
group the work by what you need to film, photograph, design, and collect instead of treating every post like a separate project.
10 — build your final 30-day master plan
put the finished content into one organized plan you can actually work from.
this is for you if...
you have something to sell.
you know instagram can help people find it, understand it, and buy it.
you just do not want content creation eating the small windows of time you have to run the actual business.
instead of making another post today and repeating the entire process tomorrow, use claude to make the decisions together, batch the work, and give future-you a month where “what should i post?” is already answered.
price: free
one conversation. one month of content.
go batch the whole thing. ✨
for the mom who made the thing... and then realized making a digital product and knowing how to sell it are two very different skills.
your product exists.
you've picked the fonts. exported the pdf. made the mockups. maybe you've even posted about it a few times.
and now you're sitting there thinking:
okay... how many more ways can i tell people this exists?
because "i made this!" is an announcement.
it's not a marketing strategy.
the sahm product marketing roadmap helps you figure out what to say about your offer so the right person notices it, recognizes why she wants it, and has an actual reason to buy it.
this isn't a course you're supposed to binge while simultaneously keeping tiny humans alive.
it's a working document built around one offer.
you'll use your actual product to work through:
what you're really selling beyond the list of features
who the specific buyer is
what's happening in her life when your product becomes relevant
the problem she's already trying to solve
the words she's already using to describe that problem
what each feature actually means for her
what becomes easier after she buys
how to position the offer so it doesn't sound like another nice thing she could maybe get someday
what your marketing needs to communicate before you worry about posting more
how to give the strategy 30 days and read the results without treating one quiet post like a business emergency
because there's a big difference between:
"includes 30 canva templates."
and:
"30 ready-to-edit templates for the business owner who keeps opening canva, staring at the blank page for 20 minutes, and closing it again."
the first tells her what's inside.
the second makes her recognize why she wants it.
that's the work you'll do inside this roadmap.
this is for you if...
you've already made a digital product, or you're close, but marketing it currently feels like repeatedly announcing that it's available and hoping the right person eventually gets the hint.
maybe you're posting.
maybe people are even looking.
but you're not confident that your messaging is giving them a reason to care, want the product, or buy it.
before you make another 30-day content calendar, fix that part.
what you'll get
a 28-page working document designed to help you take one existing offer and build the marketing around it.
you'll work through your offer, buyer, positioning, messaging, content, and 30-day marketing plan so you aren't opening instagram every morning trying to invent another random way to promote the same product.
type directly into it. save your work. come back when you have time.
one offer. one buyer. one clearer reason to buy.
because you already did the work of making the thing.
now let's make sure your marketing does more than tell people it exists.
20 ways to earn in the fringes of motherhood
a free guide for the mom who wants to earn something of her own, but has no idea what she could actually do in the hours she has.
you know you want to bring in some money.
the fuzzy part is what, exactly, you're supposed to do to earn it.
because most "work from home" advice seems to assume you have uninterrupted workdays hiding somewhere between breakfast, preschool pickup, laundry, dinner, bedtime, and somebody asking you for a snack while they're actively holding a snack.
this guide starts somewhere much more useful: the life you already have.
inside, you'll find 20 realistic ways to earn across four different categories, including:
things you may already know how to do, like admin support, proofreading, scheduling, research, and bookkeeping
things people will pay you to organize, from digital files and photos to closets and family calendars
things you can make once and sell repeatedly, like templates, printables, guides, and checklists
work that can fit into small pockets of time, like reels editing, social content, pinterest support, and customer replies
but you're not supposed to read the list and suddenly acquire 20 new career ambitions.
you'll first look at the hours that actually repeat in your week, the skills you already have, and the work you'd rather never do again.
then you'll narrow the list to two possibilities.
and from those two, you'll choose one small step to take this week.
because the goal isn't to leave this guide with a business plan.
it's to go from "i don't even know what i could do" to "wait. i could actually try that."
this is for you if...
you want to earn money around motherhood, but you're at the very beginning.
you don't need somebody telling you to pick a niche, build a funnel, or start posting three times a day.
you need to see what's actually possible with the skills, interests, and hours you already have.
what you'll get
a 14-page digital guide with:
20 realistic income ideas
a fringe-hours worksheet to calculate the time you actually have
prompts to filter ideas based on your skills and season
a shortlist exercise so you don't leave with 20 possibilities bouncing around your brain
one small next-step prompt to help you actually begin
price: free
read the 20. cross off freely. find the one or two that make you think, ohhh. i could see myself doing that.
the ugc accelerator, in plain english
get paid by brands to make content, even if you're starting with no experience and a small account.
it's a self-paced course by Shelby Ramirez. i bought it, i'm working through it right now, and this page has my affiliate link.
you make the video
filmed on your phone, at home, on your own schedule.
the brand posts it
it runs on their page and their ads, not yours. a lot of the time it never touches your feed at all.
you get paid for the work
per video, per contract. what you earn depends entirely on the deals you land.
who i'd point toward it
moms who want to earn from their phone in the fringes of the day
military spouses who need income that moves with the next PCS
women burnt out on corporate who still want flexible, creative work
anyone curious about brand deals with no idea where to start
it isn't for you if you want something passive. it's real work: filming, pitching, following up.
what's included
real messages from students
student messages shared by the course creator for affiliate marketing. these are individual experiences, not typical results, and nothing here is a promise of income.
my honest note
i'm calle, corporate girly turned sahm, and i bought this course because pitching brands was the one part i'd never done for myself. i'm partway through it. i can tell you the material is clear and the pitching section alone was worth it to me.
i can't tell you what you'll earn, because nobody honestly can! but what i can tell you is that this course is giving everything and more to set you up for UGC success, and i'd love for you to join this exciting journey with me.
Calle
one payment, self-paced, yours to work through whenever the house is quiet.
see what's inside! → affiliate linkaffiliate link. if you buy through the button above i earn a commission, at no extra cost to you. i'm a student of the course, not the creator or a coach for it, and i'm not able to offer refunds, discounts or bonuses on it.
nothing on this page is a guarantee of income. what anyone earns from brand work depends on their own effort, niche and market. questions about the course itself go to the creator.